kate obert
CHIEF BRAND OFFICER
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What if you had everything you needed to create an authentic personal brand that launched your business into new growth territory (without an inch of feeling unaligned)?
Because when you have a presence in the world that your audience can connect to, you can anchor your sales, growth, and scalability to the root of your brand.
This is about building your business your way with a personal brand that fuels massive growth across each area of your business and lets you be YOU as you evolve as a CEO.
Because branding isn’t just about creating a quick mood board with one-time fonts and typography - nah friend.
It’s about setting yourself up with a cohesive, authentic presence that crystalizes your position in the marketplace so you can not only be yourself, but become such a vibe, you attract YOUR people.
😣 You’re fed up with trying to ‘do it all’ while not seeing the revenue growth you expected
😣 You’ve scrolled through more Canva templates and logos on Creative Market than you’d care to count - just trying to find something that feels like ‘you’ and is worthy of your next post
😣 You're tired of trying to "fit in" and follow the same social strategies that leave you feeling unaligned, exhausted, and completely stuck in how to move forward
Mind if I pop in here and check under the hood?
All while everyone’s telling you that to fix your lead gen & revenue problem “all you need to do” is:
→ Create new offers
→ Increase your prices
→ Churn out more content
→ Learn to Live Launch
→ And finally start that omnichannel marketing presence…
So you can attract more clients, more revenue, and even more momentum for your business growth.
And while none of these pieces of advice are inherently wrong
(in fact, many will be future steps that’ll help you grow and scale)...
⚠️ THEY'RE ALL WILDLY PREMATURE. ⚠️
Which means, even though you’re trying to do all the right things, you’re sitting idle on the same old plateau that’s kept you company for the last several quarters.
BECAUSE
You don't have a business problem
You have a personal branding problem
LET ME ILLUSTRATE...
You can’t confidently show up & sell without a personal brand.
You can’t attract right-fit leads on autopilot without a personal brand.
You can’t stand out among your competitors without a personal brand.
GRAB A GLASS OF YOUR FAVORITE RED AND LISTEN IN.
If you don’t have a clear personal brand, everything else becomes so much more time-consuming and d i f f i c u l t.
BUT WHEN YOU DO?
THAT’S WHEN WE UNCORK THE GOOD STUFF 🍾
When you create a crystal clear, cohesive personal brand:
🥂 You'll feel confident and secure in the direction your business is going
🥂 You’ll have consistency across your message, content, images – and no wasted hours wondering what you should be posting - and what you shouldn’t
🥂 You’ll have a clear understanding of who your ideal client is and can spot + attract them from a mile away (What’s a lead generation problem?)
🥂 You’ll be seen as a trusted authority in your niche
🥂 Your brand will effortlessly evolve and grow as you do, expanding your audience (and sales)
“Okay Kate, I’m picking up what you’re putting down
But how can I build a powerful, yet simple personal brand?”
BY DOING WHAT IS...
NECESSARY
The modern approach to branding for the online entrepreneur.
Necessary is a comprehensive, hybrid program with self-paced video trainings and group coaching support that teaches fiercely-driven entrepreneurs like you how to step into your distinctive personal brand with complete confidence, cohesion, and consistency…
So you can grow an aligned and profitable business.
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"NECESSARY is amazing!"
CAROLYN L.
BRAND PHOTOGRAPHER
I was a photographer for EVERYTHING and didn’t know my purpose. Then Necessary came along and working through that gave me the clarity I needed. I was stuck on the ‘what am I supposed to shoot to grow my Instagram,’ and Kate helped me understand who I was and what I brought to the table instead of worrying about what everyone else thought. It was all put together in a digestible way.
"WOW, this is who I am."
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LORI Y.
Here’s the problem: If I’m not my resume, who am I? Kate & NECESSARY helped me answer that question by guiding me to get in touch with my authentic self and own that confidently. When the dots connected visually, I was like, ‘WOW, that is who I am – the woman behind & outside of my resume.
NECESSARY curriculum is composed of 4 Critical Phases
helping you strategically build your unique personal brand.
As soon as you join, you’ll unlock access to:
🌴 Your personal Chief Brand Officer who will help you discover the pearl that is your brand. You're not alone in this incredible journey, I'm right there with ya!
🌴 The complete course, comprising of 36 step-by-step video trainings taking you from auditing your current brand to creating and mastering your new & refreshed presence.
🌴 Bi-weekly group coaching calls where you’ll be able to ask tailored questions and get direct feedback on your brand.
🌴 A tight-knit network of high-performing entrepreneurs you can go to for support – because growing a business requires having a community you can rely on. Kiss the loneliness of entrepreneurship goodbye 😘
🌴 Complete personal branding resources that guide you through each step of the personal branding process.
A SNEAK PEEK AT YOUR GOODIES
Including immediate-action exercises like:
this part is a student fav!
And that doesn’t even cover ¼ of the goods!
NECESSARY
The modern approach to branding for the online entrepreneur.
36 Training Videos across 4 Branding Phases / $1500
Longterm Access to Bi-Weekly Group Coaching Calls / $2000
Private NECESSARY Community / $1000
Resources, Templates & Worksheets /$465
TOTAL VALUE = $4,965
ONLY = $1,397
choose what works for you!
OKAY SO NOW IT'S TIME TO
grab a mimosa & join me in the cabana...
Hi, I'm kate obert
Your Mentor To All Things Branding, Aesthetic,
and damn good vibes ✨
I help you get clear on who you are and how you want to show up in the world so you can bridge the gap that’s missing in your business’ identity…
Letting your brand truly reflect your authentic self (and sell to your people).
A short stint in corporate showed me how much people misunderstood real brand strategy…
While moonlighting as a Fashion Stylist in LA, I worked in the corporate world for several years in a fast-paced ad agency - And lemme just tell you, this experience was WILD.
Their challenge to themselves (and you can decide if it was *chef’s kiss* genius or pure madness) was to rebrand their entire business EVERY 150 days. New logo, colors, design, style photos, brand essence - all of it changed while still staying relevant and successful.)
But even with the company being masters and veterans of brand identity & design, nearly every single other corporate client came in asking the same question:
What new design will make people more likely to buy from us?
And while this might seem like a good thing to consider, they were actually asking the entirely wrong question.
To reveal their true brand essence, we worked with them to answers questions like:
How can we express our brand’s unique value in a way that connects with our customers?
How can we create branding that reflects our authority in this niche?
What are our core values, mission and vision and how can we anchor these in our messaging?
Because people don't connect with brands that are inauthentic.
People connect with brands that represent a part of themselves...
(Those days are past.)
So after leaving the corporate world, I set out on a mission to show ambitious entrepreneurs (like you) how to create cohesive, authentic brands that wake up the aesthetic that's been dormant in you for far too long.
(And THIS ☝🏽is what actually makes your audience light up)
I'M ABOUT TO
Let you in on the truth
You don’t truly have a complete business until you have a brand.
THE FACT IS
Business growth and branding are undeniably intertwined - yet most coaches and courses give just a cursory mention to your colors and typography before moving on to your next launch plan - never scaffolding your success on these necessary foundations.
NECESSARY transforms your brand into the Le Chemin du Roi of personal branding
BY HELPING YOU
Uncover what’s keeping you stuck
And discover how to show up as YOU
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Because you are the brand and...
YOU ARE NECESSARY.
I know, this whole branding thing can feel like a Herculean task:
Difficult, vague, impossible to understand if you're on the right track...
But with NECESSARY, you don’t need to figure it out on your own.
I will show you exactly what to do and when to do it, so you can curate and solidify a brand experience that fits your personality like the Hawaiian lava salt rim on your signature cocktail.
Because when you have clarity, you have confidence.
And when you have confidence, everything else in your business falls into place.
COLLEEN D.P.
FITNESS INSTRUCTOR & EDUCATOR
BRITTANY J.
HEALTH COACH FOR MOMS
A PEEK AT THE INNER BUNGALOW 🤫
The NECESSARY Approach
Your personal Chief Brand Officer guiding you on the path to complete confidence in your brand + business.
“Kate helped me take my expertise and share it with the world.”
JENA B.
BUSINESS PSYCHOLOGIST
Before, I felt like I was hiding behind my clients just chasing the next dollar. I’d wanted to build a brand but I didn't know how. She definitely helped me grow my brand in a way that was more authentic and not making me into a version of someone else. Just me.
“I now know exactly who I'm targeting in order to create content and build more brand awareness.”
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DANIELLE I.
I was stuck in this analysis paralysis of who my ideal client was and how to get clarity on them. But with Necessary, Kate builds the foundation and goes through all the elements. I feel like my ideal client built itself and now, I have so much more clarity!
I want this for you, too!
The NECESSARY Guarantee
When you join NECESSARY, you’ll get access to the program and community for as long as they exist.
WHY?
Because
Your brand is ever-changing (because you are ever-changing.)
And although you CAN finish the entire program in as little as 6 weeks, the trainings, resources and the community are there to support you whenever you’re needing a change. Consider it part of your toolbox whenever you need to come back to it (or when that coral pink you chose just doesn’t feel like you anymore.)
NECESSARY is always there for you to join our bi-weekly group calls, ask questions, and refer back to the material when you need to grow, refresh, and pivot your personal brand.
JENA B.
BUSINESS PSYCHOLOGIST
MELISSA M.
ALIGNMENT COACH
YOU LIKE ALL THE DETAILS, EH? KICKBACK WITH A MIMOSA....
I got you!
Here’s how to know if this program is right for you:
you're...
❌ Worried your business hasn’t been getting the traction you expected
❌ Avoiding showing up because you just don’t know how to identify your target audience or talk to them
❌ Overwhelmed by how to create a succinct personal brand
❌ Questioning every single post you make — and spending way too many hours wondering which photo fits best
❌ Thinking if you change your brand colors for the 10th time, it’ll finally feel right.
❌ Tired of struggling to find aligned clients and your referral system seems to have dried up
when you want to be...
🌴 Relaxing at your local cafe knowing your offers are selling on autopilot
🌴 Confidently getting visible & speaking to your ICA’s exact needs to support their journey to conversion
🌴 Proud of your personal brand and clear on what it is (and what it’s not)
🌴 Using design templates + photos that you love because it’s on point with your unique vibe
🌴 Having people know you for your particular style (but not being afraid to change it as your brand grows)
🌴 Consistently booking dream clients and confidently knowing more are waiting to work with you
NECESSARY obliterates the smoke and mirrors of online marketing, shedding light and perspective on what it really means to build a cohesive, effective, personal brand, so you can confidently…
MOVE FORWARD WITH EASE!
(with champagne in hand)
press pause
Because in this moment, you have 3 paths ahead of you…
You continue doing it yourself.
You feel like you’re saving money, but in the long run, not having an aligned personal brand costs you more money and more time without the growth to match.
You hire a business mentor or a designer, who asks you to define your brand in 10 questions and tell them what colors and font styles you like, BUT you don’t even know yourself and that’s why you hired them!
You choose to grow your brand with a Chief Brand Officer (that’s me, enchanté) who takes you carefully through each step.
You gain the insight & feedback needed to nail your brand, secure clients, and watch the profit roll in from an audience aligned with what you stand for. You connect back to who you are & finally feel confident in yourself & what you offer.
In less than 3 months, the encouragement of a tight-knit community and bi-weekly trainings help you refine and build a brand you’re obsessed with.
ONE
TWO
THREE
THIS IS WHAT'S WAITING FOR YOU!!
Let me shed some light...
STILL CURIOUS?
It’s time to step away from the brand overwhelm
And Uncover Personal Branding That’s 100% You…
NECESSARY
The modern approach to branding for the online entrepreneur.
36 Video Trainings across 4 Branding Phases / $1500
Longterm Access to Bi-Weekly Group Coaching Calls / $2000
Private NECESSARY Community / $1000
Resources, Templates & Worksheets /$465
TOTAL VALUE = $4,965
ONLY = $1,397
KELLY K.
LOVE & LIFE COACH
DANI S.
MARKETING STRATEGIST
By showing up, taking action (and trusting the process),
You’ll finally feel like your brand embodies exactly who you are & walk out with a personal brand that feels like a silk robe à la Gucci
see you on the inside!
xo, kate